A glimpse of the 2024 edition of the in-cosmetics exhibition

From April 16th to 18th, professionals from the cosmetic industry gathered for the Paris edition of the exhibition. With two vast halls to explore, visitors braved kilometers in search of the latest trends and most impactful innovations. Here’s an overview of what marked this edition, rich in novelties:

Towards enhanced efficacy and optimal ingredient penetration

Exploring new active ingredient delivery systems was at the heart of many launches. From liposomes to nanovesicles, exosomes, and peptides, launches in this category were one of the most notable aspects of the exhibition.

Back to the Basics

In a context of uncertainty, reliable values are making a comeback. Retinol, collagen, ceramides, and hyaluronic acid were praised for their proven effectiveness and ability to reassure consumers.

Hair is the new skin

The hair revolution continues. From anti-hair loss solutions to innovative performance tests, launches were plentiful, highlighting the growing importance of caring for our hair as much as our skin.

Artificial Intelligence: The magic of data

Thanks to sophisticated algorithms, cosmetic actives are now optimized for even more impressive results. This convergence of science and technology paves the way for unprecedented customization. New tests using AI also allow for the evaluation of optimal material effectiveness.

Let it shine

Gold and silver are no longer reserved for jewelry. Precious materials have conquered the industry, offering luxurious properties and radiant benefits to the skin.

Naturally inspiring: Biomimetic and the ubiquity of naturality

Nature remains an endless source of inspiration. From formulas inspired by biological processes to eco-designed packaging, exhibitors celebrated the versatility and richness that nature offers to the cosmetic industry. From natural pigments to plant-based alternatives to silicones and biopolymers, naturality is everywhere, demonstrating a growing commitment to sustainability and environmentally friendly innovation.



Cosmet’Agora 2024

The 2024 Cosmet’Agora exhibition achieved success by aligning its theme with performance, echoing the upcoming 2024 Olympic Games. This resonated in a significant turnout from both visitors and exhibitors. The promotion of holistic beauty was prevalent, highlighting the increasing importance of integrating overall well-being and emphasizing emotional aspects. In the current landscape, a palpable desire to infuse a sense of joy emerged, with attention directed towards minimalism and hyperreality. Claims are now shifting towards pro-aging and skin longevity, marking a move from traditional anti-aging approaches.

In terms of ingredient development, the focus is on eco-optimization, embracing sustainable, upcycled, and nature-inspired alternatives. The spotlight is on natural preservatives and algae derivatives. Additionally, numerous ingredients concentrate on protecting the skin barrier function, selecting soothing formulations to cater to the needs of progressively sensitive skin.

Summit Cosmetics secured the top spot in the formulation awards with its non-greasy, nourishing balm-in-oil, commemorating the legacy of sports icon Alice Milliat, an initiator for women in the Olympic Games. Roelmi claimed second place with its refreshing stick, followed by DKSH in third place for its cold-developed repair balm, delivering protection against friction during sports. The Jury’s Favorite Prize was presented to Cellmark for their radiant pearl innovation.

Embracing Comfort: PANTONE’s Peach Fuzz, the Color of Connection in 2024

In the dynamic world of design, PANTONE has unveiled the color of the year for 2024, and it’s none other than PANTONE 13-1023 Peach Fuzz. This velvety, gentle peach tone captures our collective desire for nurturing connections. With a spirit that enriches the mind, body, and soul, Peach Fuzz radiates warmth and modern elegance. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute™, this chosen hue resonates with compassion, offering a tactile embrace that effortlessly bridges the youthful with the timeless. As we navigate the future, Peach Fuzz symbolizes the universal pursuit of closeness and connection.

Source: https://www.pantone.com/color-of-the-year/2024



What are the 10 major consumer trends in 2023? – Part 2

6- “Here and now” or focus on the present

After several years of uncertainty, consumers want to enjoy the moment. They do not forget their economic responsibility but want to treat themselves on special occasions and celebrate small moments of joy.

Did you know? “Buy now, pay later” alternative payment methods represent $156 bn in 2022.

7- “Back to routines” or out and about

Consumers are gradually returning to their usual pre-covid occupations, whether going out with friends or their sports activities.

Did you know? Tiffany & Co has opened Blue Box Cafés to offer customers an experience that goes beyond luxury jewelry.

8- “She rises” or focus on women’s equality

The fight for gender equality has become stronger and makes more and more noise. Diversity, equity and inclusion must become the core values of every company.

Did you know? Brands specializing in supporting women during menopause are being created, such as the Phenology brand.

9- “The thrivers” or putting life into perspective

Consumers are exhausted and have mostly passed the stage of burnout. They want to rethink the way they work and put their energy into their personal life. They are looking for solutions to relax at home.

Did you know? The Cann brand offers non-alcoholic sodas infused with cannabis.

10- “Young and disrupted” or making the world its own stage

Representing almost 25% of the world’s population, Generation Z wants to shake up the world and highlight their beliefs and values as their purchasing power increases.

These consumers are not sensitive to traditional advertising campaigns and are focused on authenticity and social impact. Companies must rethink the way they communicate to reach this target.

Did you know? Puma has set up a partnership with the European Alliance Against Depression and donates part of its sales of a special edition of sneakers.

 Source: Euromonitor 2023.


What are the 10 major consumer trends in 2023? – Part 1

1- “Authentic automation” or technology with a touch of humanity

In an increasingly digitalized world, where speed and ease of purchase prevail, emotional connections should not be underestimated. They allow consumer to feel respected and appreciated. Then this is a question of finding the right balance between the ease of digital and customer relationship.

Did you know? Clockwork has created the first manicure robot that paints nails in 10 minutes! Undeniable effectiveness, but some clients will most likely be frustrated by the lack of discussion from the practitioner!

2- “Budgeters” or the cost-of-living crisis

Uncertain economic climate, inflation and high prices decrease purchasing power. Consumers become methodical with their money and try to figure out when to invest and when to save to protect themselves from an uncertain future.

Did you know? 75% of consumers did not plan to increase their total spending in 2022.

3- “Control the scroll” or optimize your time on screens

Excessive use of social media has been linked to attention deficit and an increased risk of mental illness. In 2021, 20% of consumers deleted social media accounts that they didn’t want to use too often. This does not mean that they want to reduce their screen time, but rather favor functionality and efficiency to better optimize their time.

Did you know? Skin rocks application simplifies the beauty routine with recommendations such as “your skin needs”, “your skin does not need”, which facilitates the selection of products to buy.

4- “Eco economic” or sustainable by default

During the pandemic, confinements and quarantines had a very positive effect on climate and air quality even if the focus was safety and not the environment. Today, lower inflation-linked spending is creating a new sustainable behavior. By favoring energy-saving products, cooking instead of going out, limiting electricity consumption and travels, consumers protect the environment.

Did you know? Sainsbury’s brand has opened Sainsfreeze, a freezer-like pop-up store that displays to consumers which foods can be frozen to reduce food waste, such as eggs and milk!

5- “Game on” or entertainment for all

Nowadays, games are becoming a preferred form of entertainment regardless of generations. Consumers are looking for an escape from daily stress, and online communities enable to bring together people with common interests.

Companies recognize gaming as a potential source of revenues and become sponsors of game franchises and gamers.

Did you know? Maybelline implemented a partnership with developer Zynga to launch a playable in-game ad.

Source: Euromonitor 2023.



Metaverse & beauty

After various confinements, you may also have felt like you woke up in a parallel universe of the cosmetics market where all the professional magazines and conferences were full of words like “Metaverse”, “NFT”, “blockchain”, and a thousand of other unknown terms. We were certain of it, what we had just gone through would change our world forever… But how come our world could change so much? Tomorrow, would personal care products be only virtual jars that we could use on our avatar so that it shines like a star? Relax, the answer is obviously: NO!

But then, the Metaverse, what does it change?

A few definitions:

Metaverse: Networks of virtual environments where many users can interact with each other and with digital objects through their virtual representations, called avatars. Avatars can be personalized endlessly with clothes, makeup products, purchased with NFTs. They can also create an environment, a house, etc. There are many metaverse platforms, some of the most well-known are Decentraland and The Sandbox.

NFT: Non-Fungible Token. An NFT is a digital file with a digital certificate of authenticity attached, making it unique and not interchangeable. By obtaining an NFT, a buyer becomes the exclusive owner of a digital asset: a painting, video, photograph, video game item, makeup product, etc. They can usually be purchased with cryptocurrency.

Blockchain: Technology that keeps track of a set of transactions, in a decentralized, secure, and transparent way. This technology was first used in 2008.

Metaverse & figures

According to Morgan Stanley, the potential revenues of the Metaverse for luxury brands, all sectors combined, would be 50 billion dollars.

In 2021, Metaverse’s major platforms reported total product sales of $501 million across all categories. In January 2022, sales are supposed to have reached $85 million in one month.

In July 2022, Wunderman Thompson announced that some consumers would be willing to pay $3,000 for a virtual designer bag, that worth $76,000 in real life… Emphasizing, however, that this would represent only a niche market of consumers.

However, the Decenterland platform would only have 8,000 users, with a daily average closer to only 30 users, with however a capitalization which reaches 1.2 billion dollars! A big gap between all the media noise, the potential sales announced and the reality…

Therefore, the Metaverse is still far from radically changing the cosmetic landscape of tomorrow. It represented for a few months, and still represents, a train launched at full speed towards the future where certain actors rush into without really having thought about what these projects will bring or what they hope to accomplish with them. Even if tomorrow will necessarily be digital, the relationship between the Metaverse and the cosmetics market is still under construction and requires a lot of reflection from all players.

A multisensory and personalized cosmetic experience

While waiting for a parallel virtual universe where our avatars would wear the latest trend of lipstick shade at Decenterland, the cosmetics world is going digital. Real and virtual solutions complement each other to bring to consumers more personalized and interactive experiences.

This is the case, for example, of the new Sephora store in Singapore, called the Asia store of the future. It mixes digital and human experience by still offering personalized advice from its beauty advisors and free educational sessions, but also offers various digital experiences.

For example, diagnostic tools include Skincredible 2.0, a wearable device with a camera that takes pictures of three parts of a face, then assesses skin conditions and gives product recommendations based on those test results. The store also offers interactive skincare and makeup game tables. The Scan to Interact technology built into the mobile app allows shoppers to scan any products via barcodes or QR codes and takes them directly to Sephora’s ratings and reviews page.

The Shiseido brand offers personalized online consultations with beauty consultants. Appointments can be made directly with WhatsApp or Facebook. It is also possible to try different shades of lipstick with a camera from your computer or smartphone.

In the field of ingredients, the company Greentech has created its own Metaverse and offers an immersive journey to the rainforest and a desert island to discover their active molecules in their environment through virtual reality. The company Givaudan offered on its booths a journey through the skin with virtual reality glasses.


Beauty 4.0 – Tech, tools & future trends – Webinar du 21/09/22 par Cosmetics-design Asia

Métaverse, le futur d’internet ? Les opportunités d’une nouvelle économie – Conférence BIG du 06/10/22



Beauty and the metaverse – Under construction – BW Confidential n°49 – March-April 2022

‘Thinking about beauty in a new way’: How brands are pursuing multi-sensory strategies in the digital world – Cosmetics-design Asia



How can a better understanding of the skin microbiome help reduce waste?

Most companies with a microbiome testing offer work in BtoB partnerships to test formulas from personal care companies.


The Singapore-UK start-up SequantialBio has a slightly different vision. They are looking for partnerships with brands to help their consumers better understand their skin. Better knowledge of their skin allows consumers to choose the product that perfectly meets their skin needs, instead of testing lots of different products that are not always suitable, and that end up in trash.


In addition, the start-up having tested more than 4,000 cosmetic ingredients, it can guide brands in their formulations according to the claims they are looking for, thus limiting trials and waste.

Source: https://www.cosmeticsdesign-asia.com/Article/2023/01/30/Microbiome-testing-can-help-consumers-find-the-right-products-and-eliminate-waste?utm_source=newsletter_daily&utm_medium=email&utm_campaign=31-Jan-2023&cid=DM1054238&bid=32250398



2023 will be Magentaverse!!

The Pantone® Color Institute released last week the Pantone® Color of the year 2023! It will be the colorful VIVA MAGENTA 18-1750!

The choice of this color is really interesting! It represents the connection between the need for reality and anchorage in an anxiety-growing world, and the increased virtuality in our lives.

On one hand, Viva Magenta is a color naturally occurring in nature as it is the color of cochineal. Magenta expresses a convivial mood, vivacity, creativity, audacity, but also resilience and optimism.

On the other hand, it is a color that appears frequently in our digital universe and video games.

No doubts we will see a lot of Viva Magenta in fashion, design and art in 2023!

Source: https://www.pantone.com/color-of-the-year-2023

What is LOHAS and how does it represent big opportunities for French cosmetic companies in Japan?

This marketing term, originally created is the US, is an acronym that stands for “Lifestyles of Health And Sustainability”.

Far from being a new concept, it has been present is for about 20 years in Japan and in the US. It perfectly illustrates the Japanese way of life. As a matter of fact, Japanese skin care rituals are of outmost importance and part of women well-being. Daily routines are highly codified and shared generation after generation. Layering is a big part of it and make skin care products the biggest segment in Japan.

With covid-19 crisis, health preoccupation has come to the fore again, and LOHAS is getting more and more popular. Japanese customers are known to be looking for efficient and technical products. But nowadays they are also looking for natural and sustainable products.

In Japan, there is no organic label, so Japanese consumers are then becoming sensitive to European certified products (like Ecocert). As a result, even if Japanese are highly conservative and looking for made-in-Japan products, the seek of natural products has opened new opportunities for Korean, American, and European brands. French products represent 40% of this segment. French know-how and way of life is renowned and esteemed.

Great opportunities ahead for French companies!

Source : La Pivoine – n°7 – octobre 2022



Highlights of the 2022 edition of Cosmetic 360

The 2022 edition was a great success with more than 4,000 unique visitors, 220 exhibitors – with 20% of international companies – and 30 start-ups represented.

The show highlighted 2 major challenges of the cosmetics industry, the environment and innovation.

Environmental Protection

  • With a strong CSR commitment, the 2022 edition was organized with eco-designed booths in cardboard and wood, bio-sourced paints, local and committed service providers, waste reduction and a limitation of plastic.
  • A 2-day hackathon took place with 40 students from prestigious schools and industry mentors to find creative ideas for tomorrow’s sustainable supply chain.
  • Cosmetopeia discovery with 2 European projects:

– The Interreg NW AGRIWASTEVALUE project: the valorization of by-products of cutting of apple trees, pear trees and European vines in cosmetic and nutraceutical (9 partners). www.agriwastevalue.eu

– The INNCOCELLS project: development of new natural cosmetic active ingredients based on European plants using plant cell cultures, aeroponics and plants grown in greenhouses and in the field selected for their ancestral virtues (17 European partners). www.inncocells.org


  • Paris region has showcasing in “AI for Cosmetics” a selection of innovative solutions using artificial intelligence and blockchain to meet the current challenges of the cosmetics industry, such as product personalization, eco-design and e-commerce.
  • In partnership with the CNRS, TECHCORNER this year presented “SOAP“, a technology that combines skin imaging and artificial intelligence for skin analysis and product customization. The device developed by researchers from the ICUBE team at the University of Strasbourg is based on a beam of polarized light which penetrates the different skin layers and collects information on the appearance of the surface, the roughness, the level of collagen, hydration level, etc.
  • A BEAUTY HUB space to meet start-up experts and funders.`

Source: Cosmetic 360

Is it possible to be completely waterless? The reality marketers want you to ignore…

Currently, 2.3 billion people live in water-stressed countries, of which 733 million live in high and critically water-stressed countries, according to UN.

By 2030, 700 million people worldwide could be displaced by intense water scarcity according to the Global Water Institute.

As a result, water is a hot topic for cosmetics and a waterless wave have swamped social media and market stamps.

A bit of background

Water is a fundamental ingredient in beauty products, with formulations containing up to 90% of water. It can be used as a solvent and delivery system.

Waterless beauty trend started in South Korea. But it is widely found in ancient Asian beauty rituals like Indian ubtan.

In addition to be seen as more sustainable, waterless products are supposed to be more concentrated, more potent, therefore better and more effective.

The growth of waterless products between 2021 and 2031 is supposed to be 13.3% to reach USD 8.9 bn (Source: Future Market insights).

The factors driving the trend are both ecological (water scarcity, solution to plastic pollution, reduction of carbon footprint, …) but also mindfulness (economical, multifunctional, travel-friendly, …)

Let’s recap the advantages of waterless products:

  • Saving on natural resource.
  • Rethink packaging, less plastic, lighter, easy refills.
  • Less/no preservatives.
  • Travel-friendly.
  • Value for money.
  • Appeal to natural and organic beauty consumers.

But is it possible to be completely waterless?

Waterless beauty does not exist as such… Every product has a water footprint! Agricultural crops use around 70% of the world’s freshwater resources. Therefore, growing actives found inside “waterless” products requires water. Manufacturing processes require thousands of liters of water. Water is also used for extraction and distillation. And finally, water is used to make materials like plastic and glass…

So going waterless is not the magic solution to solving the industry’s sustainability issues… Of course, this concept has potential, but we must take care not to mislead the consumer and avoid greenwashing…

Source: CosmeticsDesign-Asia – Amanda Lim – Waterless wave – in-cosmetics Korea 2022



What consumers want in 2022

– Need for control

Ambient uncertainty, and the resulting anxiety, creates a need for control in the consumer. By having clear and transparent communication, and offering different options to suit everyone, brands make consumers feel like they are in control of an aspect of their lives…

– Ethics ++

Values ​​are closely monitored by consumers. Beautiful speeches are not enough, concrete actions and their progress are necessary to get a place in the baskets.

In Japan, 45% of young consumers are willing to boycott companies that behave unethically.

– Relaxation and enjoyment

After the successive confinements, consumers are eager for novelty, exploration, play, discovery, and new experiences, both virtual and “in real life”.

– Space occupation

Public and private spaces must maximize the capabilities they offer to align with the flexible lifestyles of consumers. Brands must inspire rather than prescribe… Consumers are reimagining the use of the spaces they occupy and are looking for brands that redesign the world around them.

48% of UK consumers who work from home find it difficult to separate work and private life at home.

31% of Canadian consumers who have done home improvement work in the past 3 years have done so to make their home more efficient.

– Climate complexity

Consumers are looking for brands that help them reduce their impact on the environment. Companies that do not change ahead to limit climate change will be forced to change because of it…

Brands can partner with consumers to help them make purchasing choices that align with their values.

58% of Chinese consumers believe that science can provide solutions to climate change.

43% of Brazilian consumers think companies should be carbon neutral to be considered sustainable.

Source: Mintel 2022 – in-cosmetics Korea

What happened during the 2022 edition of in-cosmetics Korea?

The show gathered a total of 9,792 visitors, including 8,519 unique visitors. Among these visitors, 90% are from Korean companies (including LG, AmorePacific, Cosmax and Kolmar Korea), and 10% from international customers (majority of Thai, Indonesian, Vietnamese, and Indian).

Hot topics:

– Clean beauty, Vegan cosmetics and ingredients that synchronize with the circadian rhythm and mineral and synthetic ingredients were the predominant trends.

– The most popular ingredients in the innovation zone in the Active ingredients category are Myralys from Greentech, a global lifting active ingredient for the eyes, and Wastar Pink Berry from IFF-Lucas Meyer Cosmetics for its upcycling concept.

– In the functional ingredients category, these are Antaron soy glyceride from Ashland, a film-forming agent of natural origin with waterproof action, and SeaBalance 2000 from Carbonwave, a multifunctional emulsifier with remarkable sensoriality.


Source : connect.in-cosmetics.com




What take-aways from in-cosmetics global 2022 in Paris?

Mintel displays 3 main trends to illustrate the future of Beauty:

1- Sustainability

According to Mintel, in the future, products will respect the 3R: refillable, reusable, recyclable.

A few examples:

FORGO Hand Wash Bottle and Refills (from Sweden): a powder which when added with water creates a body cleanser. The bottle for the mix is included. No plastic waste.


FUSSY Natural Deodorant (from UK): A natural and refillable deodorant contains into a reusable case made from recycled plastic.


2- Identity and well-being

The pandemic has raised the need of taking care of oneself to feel better inside and to offer the best version of oneself for others. Beauty brands have replied to this need by personalizing their offers. Some perform skin analysis and send samples to perfectly adapt each skin or offer personalized skin regime. Others provide ingredients based on aromatherapy to act on both skin and mind.

A few examples:

LUMM LED GlowPanel 2.0 (from USA): a mask that emits non-UV light waves at three different frequencies to provide unique benefits. Red light mode to boost collagen production, Blue mode to fight acne and kills bacteria, Yellow mode to help with puffiness and blochy skin.


DERMICOS FGF7 Miracle Collagen Ampoule (from South Korea): this anti-aging serum contains a patented ingredient that matches skin DNA.


THE NUE Co Mind Energy Eau de Parfum (from UK): a unisex fragrance that invigorates mental energy and boosts focus. It used patented olfactory neuroscience technology to help invigorate mind and mental energy.


3- Purposes

Offering natural and/or ethical products is not enough anymore. Today consumers are looking for brands who really acts to protect the earth, or fight to create a better world, without inequality or race discrimination.

UOMA BEAUTY Badass Icon Matte Lipstick (from USA): Sharon Chuter, founder of the brand, is a beauty activist who fights for Black employment. Each lipstick shade is named after a female icon.


MAC Viva Glam X Keith Haring Lipstick (from Germany): a limited edition to celebrate the collaboration with artist graffiti Keith Haring. Whole selling price is donated to various charities, to support healthy futures and equal rights (women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS).


Source: Mintel 2022

What is the after-covid K-Beauty?

South Korea has become a key player in the global cosmetic market over the past few years. What are the trends to watch in 2022?

– Reassurance in tradition

Observe globally, the anxiogenic climate of the pandemic leads to an increased need of seeking reassurance and well-being. Using traditional Korean medicine ingredients has always been a way of finding reassuring and efficient actives. This trend is called “한방“ (pronounce hanbang), meaning “traditional medicine”. For sure this trend is not new, but the current events have made this trend inescapable. Fermented extracts, lotus roots, ginseng or green tea extracts are, among others, everywhere…

A few examples:

– ACWELL Licorice pH Balancing Cleansing Toner has a pH level of 5.5 to effectively balance skin. Peony extract and a high concentration of licorice water – both natural brighteners – seep into skin to add an extra dose of luminosity to complexion. Green tea extract also helps calm and reduce pigmentation, including acne scars and dark spots.


– INNISFREE Black Tea Youth Enhancing Ampoule: Infused with powerful skin fatigue relief solution, Reset Concentrate™, the fermented catechin TB polymer with the antioxidant & anti-aging effect was found in Jeju black tea.


– Making a better world

Vegan cosmetics is not new globally, but quite recent in South Korea. Driven by young generations, Vegan cosmetics are becoming more popular. Exit the traditional snail mucin, “phyotmucin” from seaweed or yam is much more animal-friendly!

JAYJUN Okra Phyto Mucin Double Cleansing water: a gentle micellar that combines Okra Fruit Extract and Green Herb Complex-infused water with the cleansing power of 14 different plant oils to remove even the most stubborn makeup.


VEGREEN Alcohol-Free Nature Mucin Toner: contains 68% mucin from wild yam extract that restores tired skin and improves skin vitality.


– Tech future

At-home beauty devices like LED masks have accelerated their popularity during the lockdowns for both skin and hair care. More innovation are expected in the years to come from the big names LG and Samsung.

LG Derma LED Mask: Improve firmness and skin tone through complex Red / IR wavelengths penetrating deep into the subdermal skin layer.


CELLRETURN Hair Alpha-RAY: CELLRETURN accurately outputs the LED wavelength effective for your scalp, based on state-of-the-art measuring equipment and research.


Sources: https://www.allure.com/story/korean-beauty-skin-care-trends-2022



The 2022 edition of Cosmet’Agora


After a digital edition in 2021, the Cosmet’Agora show took place in Paris on January 11 and 12 with the theme “Happy” cosmetics. 70 exhibitors and 2,200 visitors were present. What are the highlights of this edition?


Eco-designed, nomad and fun cosmetics


Solid formulations, already in the spotlight at Cosmetic 360, are a huge part of the texture bar. They clearly illustrate the work of the cosmetics industry to reduce its impact on the environment while offering dreams of escape.


The forms presented were very varied:


– Powder form: Pressed powder toothpaste by Merck, Serum powder by Mibelle Group biochemistry;


– Solid jellies: Solid cleansing jellies adapted to your mood by Cargill Beauty, Solid massage oil by Solabia;


– Mono-doses: Mono-dose sharing hand cream by IMCD, Rise and Shine eye lotion in the shape of coffee beans by Hallstar Beauty, Pearls of the world by Lavollée (1 pearl = 1 day = 1 color = 1 active ingredient = 1 continent = 1 beach).



And just because they’re eco-designed doesn’t mean solid shapes aren’t fun!


– Mask’ambar CBD nutri-soothing by Greentech;

– Happy Face makeup remover by Ingretech;

– Choco soap, exfoliating soap by Lessonia;

– Smile protect, SPF 30 sunscreen by Stéarinerie Dubois;

– Exfoliating modeling clay by Sicaf Anjac.

Pantone® color of the year 2022


This year the color is PANTONE® “Veri Peri” 17-3938, a blue-violet-red tone. Blue is a reassuring color while purple is a mystical and creative color. According to the Pantone color Institute, this color is in line with the sanitary situation that we have been facing for 2 years and offers “carefree confidence and a daring curiosity that animates our creative spirit”.


“As we move into a world of unprecedented change, the selection of PANTONE® 17-3938

Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,

encompassing the qualities of the blues, yet at the same time with its violet red undertone,

PANTONE® 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that

encourages courageous creativity and imaginative expressions”, According to Leatrice EISEMAN, Executive Director of the Pantone Color Institute.



What is K-wave?

Over the past few weeks, Netflix’s Korean TV show, Squid game, has been in the spotlight. However, K-wave – called Hallyu (한류) – started to invade all of Asia, the USA and Europe a long time ago…

In the 1990s, South Korean culture grew popular in China, driven by dramas and pop music. Quickly, cosmetics, clothing and home decor stores offer Korean products to satisfy consumers seeking to get closer to an envied lifestyle.


Well, no… Squid game is not the first Korean TV show available on Netflix! In France, the catalog includes more than a hundred K-dramas! Romantic and action dramas are numerous, but also historical, fantasy and horror types. Highlighted with the movie Parasites, the Korean film industry is extremely active and increasingly exported. For example, actor Lee Min-ho has over 27 million followers on Instagram of all nationalities


You may have heard the last hit of Coldplay group, featuring BTS. This boyband consists of 5 Korean young men who have already won over more than 40 million fans around the world, forming the ARMY (ARMY stands for “Adorable Representative MC of Youth”).

BTS, BLACKPINK, GOT7, or RED VELVET are examples to show that Korea has become a machine to create groups and export them to Asia and the West.


Seen over and over again on actors and singers, perfect and radiant Korean skin is a dream comes true! As a result, it’s not a surprise that Korean brands are invading beauty shelves. Sephora was the first brand to offer a K-Beauty corner. Brands like Innisfree, Tony Moly, Erborian, Laneige, have become essential in France.

Also in the spotlight … hair coloring! With more and more unexpected colors, for both boys and girls.


Highlights of the 7th edition of Cosmetic 360°

After almost 2 years without any exhibition, comeback of the French cometic industry on October 13th and 14th was dynamic with more than 5,000 visitors and 220 exhibitors (30% of foreigners).

What are the highlights of this hedonistic and ecological edition?

Innovation: solid cosmetics everywhere

A lot of exhibitors displayed solutions dedicated to formulating solid cosmetics: shower gels, shampoos, creams, deodorants, etc. Considered as more responsible, is solid cosmetics the future of the cosmetic industry?

Technology and cosmetics

The TECH CORNER at the show presented the “Touchy Finger”, a finger equipped with sensors to facilitate sensory analysis of products. This product is the result of the collaboration between the École Centrale de Lyon and the CNRS.


The company Greentech took us to the tropical forest and to a desert island to discover their active molecules in their environment thanks to virtual reality.


A Korean corner

The Korean wave continues to sweep over France! Global FM, responsible for connecting Korean companies internationally, in partnership with K-BIZ, the federation of SMEs, organized the visit of 9 Korean SMEs, all offering innovative products! Among others, ampoule claiming an immediate radiant complexion, or a firming mask for the buttocks!





Is Japan the country of good taste? (1)

Maybe a bit overwhelming?

When we say Japan, we think about Uniqlo, Muji, Shiseido, sobriety, tradition, fancy… well we are wrong! And it is certainly not a coincidence that these brands are internationally famous…

Whereas in the past Japanese design was very sober, the present one is very, very very busy, otherwise it is samishii (it is empty, something is missing).

For example, on a restaurant menu there is about 10 times more content than on a French menu. It is also very common to add speech bubbles to characters (like in mangas).

Some Japanese graphic designers describe their style as “outdated, overwhelming and messy”!

ありがとう ございます! (2)

(1) Sources : jud-hiroshima.com, expérience personnelle !

(2) merci beaucoup ! en japonais (se prononce arigato gazaimasu)

How does graphic design influence the Olympics? (1)

For each Olympic Games, a logo is created. But not only… a whole visual identity is designed for this event: mascots, pictograms, staff outfits (on the fields, judges, etc.), and medals and tickets. It is this graphic universe that will set the spirit of the Olympics.

Visual identity

A lot of graphic designers took part in developing the graphic identity of the Tokyo edition around two themes very important for Japan: “Unity in diversity” and “Innovation from harmony” (a mix between tradition and innovation).

The logo

The logo is a blue chessboard pattern inspired by the Japanese ichimatsu patterns, that symbolize timeless elegance and refinement. The designer is Asao Tokolo.

The three types of rectangles in the logo illustrate “Unity in diversity”.

The Paralympic Games logo has the same logic but is organized a bit differently.

Colors and techniques

Tickets and medals ribbons use several layers of colors, a technique called kasane no irome used to design kimonos.

The colors used are:

– red, the symbol of Japan and widely used for celebrations,

– blue, associated with Japan and harmony,

– purple, from the Japanese wisteria flowers.

  1. Source: https://architectureofthegames.net/2020_ look-of-the-games/



Tips: What color for what message?

– Blue: calm, confidence, serenity, protection, seriousness, peace, technology

– Red: warmth, strength, courage, dynamism, love, enthusiasm, sport

– Yellow: nature, balance, help, tolerance, hope, youth, travel

What is the purpose of the color of the year? (1)

A bit of history

The PANTONE® COLOR OF THE YEAR was first released 20 years ago.

It is defined by a panel of experts from the PANTONE® COLOR INSTITUTE who travel the world to study color trends, whether in entertainment, film, art, fashion, and others. The color of the year can also be influenced by new technological advancements or sport events.

Usually, the color of the year is only one color. But the exceptional and unusual current conditions lead to determine a pair of two colors for 2021.

Targeted sectors

The PANTONE® COLOR OF THE YEAR influences product launches during the year, especially in fashion, industrial design, interior decoration, packaging, and of course graphic design.

The union of Eternal Ultimate Gray with Bright Illuminating Yellow conveys a positive and fearless message. […] This association of colors brings us resilience and hope. »Leatrice Eisman, EXECUTIVE DIRECTOR OF THE PANTONE COLOR INSTITUTE

  1. Source: pantone.com/eu/fr/color-of-the-year-2021



And the winner is…

This first article of the year is the opportunity to present the color of 2021, or rather this year the Pantone® duo: the PANTONE® “Illuminating” 13-0647 associated with “Ultimate Gray” 17-5104.

Often known in Western culture for its negative connotations such as deception or jealousy, yellow symbolizes the Sun, happiness, and joy! Associated with gray, related to stability, serenity and resilience, wouldn’t this be the winning duo to help us get through 2021?

Everything looks yellow to someone with jaundice.” Chinese proverb



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